Clicks do not match the business task
Broad phrases and unreviewed placement traffic can consume budget without bringing the people most likely to contact or buy.
Yandex Direct setup with first-month management — from 20,000 ₽
For businesses that need to reach people searching in Yandex and turn that interest into measurable calls, enquiries, orders, or visits. We launch the campaign and work with it during the first month instead of handing over an unexplained setup.
Setup starts from 20,000 ₽ and includes the first month of management. The advertising budget is paid separately, directly to Yandex; a practical starting point is from 30,000 ₽ per month.
Why setup alone is not enough
An advertising account can be technically ready but still spend money poorly. The first month is where real queries, competition, and the quality of incoming traffic become visible.
The website cannot show what happened next
If a request, call, or order is not measurable, it is hard to understand which advertising activity genuinely helps the business.
Expectations are set too early
The campaign needs time and enough budget to collect meaningful evidence. A few days of traffic are not a reliable answer about profitability.
What you receive right away
The price includes both preparation and the first month of work after launch.
- A review of your offer, local demand, target regions, and the action that should be measured.
- Campaign structure, keywords, negative phrases, ads, extensions, locations, and schedule.
- A check of available Yandex Metrica goals and the current ability to measure requests or other outcomes.
- A controlled launch and review of search queries, placement traffic, spend, and early visitor quality.
- First improvements to focus the budget, remove irrelevant demand, refine ads, and explain the initial data in plain language.
The 20,000 ₽ service fee does not include Yandex advertising spend. Website work for Metrica goals, forms, call tracking, thank-you pages, CRM integration, or sales attribution is estimated separately after reviewing the site.
How we work
Four clear stages, each with an agreed outcome.
Clarify the commercial task
We define what the business offers, where customers are located, what a useful enquiry looks like, and whether the landing page is ready.
Build a focused campaign
We prepare campaign structure, messages, search demand boundaries, exclusions, geography, schedule, and the measurement plan.
Launch and monitor
The budget stays in your Yandex account. We follow real traffic and spending, rather than treating campaign creation as the end of the work.
Make first data-led improvements
The first meaningful conclusions normally need 2–4 weeks and sufficient spend. During the included month, we review the evidence and make the first focused adjustments.
An understandable route from budget to evidence
The first goal is to see what people search for, how they respond to the offer, and which next improvement is justified—not to promise a result before there is enough data.
Ongoing management can continue after the included first month. Its cost is calculated from the number of campaigns, regions, products, reporting needs, and the real volume of work.
Questions and answers
Does 20,000 ₽ include the advertising budget?
No. This is the setup and first-month management fee. The advertising budget is paid separately to Yandex. Plan from 30,000 ₽ per month for a practical initial test; competitive niches and large cities may require more.
When will advertising become effective?
There is no universal day when that happens. The first useful conclusions usually need 2–4 weeks and enough spend to see real search demand and visitor behaviour. We do not promise sales or a fixed cost per enquiry before this evidence exists.
Is Yandex Metrica and website work included?
We check the existing goals and use what is already available. If the website needs new goals, forms, call tracking, a thank-you page, CRM integration, or other conversion-tracking development, this is a separate task priced after reviewing the site.
Can you manage Direct after the first month?
Yes. Continued management is available by agreement. Its cost depends on the number of campaigns, regions, products, reporting, and the ongoing optimisation workload.
Start a controlled Yandex Direct test
Share your website, service or product, target regions, and the action you want from advertising: a call, request, order, visit, or another measurable step.